Amar Shah, a professor at the College of Journalism and Communications at the University of Florida invited Jai Khanna to speak on sports, media and entrepreneurship. Shah’s course offers a comprehensive study of digital content creation, marketing, branding, and revenue generation, providing students with valuable insights into the business side of the sports media industry. It equips participants with the skills needed to navigate the competitive landscape and prepares them to launch their own entrepreneurial ventures in the field.